Churn prediction

Put an End to Retail Customer Churn with Predactica.

Say no to churn!

Getting a new customer is always more expensive than nurturing existing customers to continue being so. The problem with most businesses that sustain recurring customers is customer churn, or customer attrition, where a customer simply stops subscribing to the product or a service either in full or in parts to buy the same from a competitor or not buy it at all. Churn could simply be the symptom, and not the problem itself. However, finding out if there is churn and going as far as predicting customer behavior and anticipating churn can help remediate.
How can Predactica help?

With Predactica's ML platform, you can predict customer churn before it happens. Our platform uses advanced machine learning algorithms to analyse retail data and identify patterns that signal potential churn. By analysing a variety of data points such as purchase history, website visits, customer service interactions, and social media activity, our platform can give you a holistic view of each customer's behaviour. Here are a few questions the models will be based upon, among many other factors to help it determine if a customer is going to stop subscribing to the business.

  1. How long have they been a customer?
  2. How frequently do they consume products/services from the organisation?
  3. How much do they spend each time?
  4. How old and from where is the average buyer?
  5. Are they part of a loyalty program or a membership of any sort?
The data that can answer these questions and more will be used to train models, along with the data collected in real time.Filler - Did you know? According to a study by Bain & Company, increasing customer retention rates by just 5% can increase profits by 25% to 95%!

Not just because our model said so - Churn prediction and Explainable AI

As a platform that helps businesses that are looking to reduce churn, our models are pretty straightforward. Our models will help identify possible reasons for customer churn, map our churns with their plausible causes, predict future churns and provide decision-makers with actionable insights that help reduce the churn. However, these are questions that need to be answered with proper reasoning, and that’s what Predactica does best, thanks to our explainable AI.

Benefits of using ML to predict churn beforehand

Reduce customer churn

By predicting customer churn and taking proactive measures to retain customers, you can reduce customer attrition and increase customer lifetime value.

Improve customer satisfaction

By addressing the underlying reasons why customers are considering leaving, you can improve overall customer satisfaction and build stronger relationships with your customers.

Gain a competitive edge

By using predictive analytics to stay ahead of customer losses, you can gain a competitive edge over businesses that are not leveraging the data they have.

Create upsell opportunities

By using segmentation approaches, churn models can identify happy customers or dis-satisfied customers and offer the ability to target customers for promotional offers and upsell revenue opportunities.

Telecom

The telecom industry is one of the most competitive industries out there. With so many providers vying for the same customers, it’s essential to build and maintain customer loyalty. However, with the amount of data that the telecom industry handles, predicting customer churn can be overwhelming.

At Predactica, we understand the challenges that the telecom industry faces when it comes to customer retention. Our advanced analytics and predictive models can help telecom companies gain a better understanding of their customers’ behaviour and identify those who are most likely to churn. We use the latest data science techniques and machine learning algorithms to provide our clients with actionable insights that can help reduce churn and increase customer loyalty.

Industry Ready Solutions

Telecom

The telecom industry is one of the most competitive industries out there. With so many providers vying for the same customers, it’s essential to build and maintain customer loyalty. However, with the amount of data that the telecom industry handles, predicting customer churn can be overwhelming.

At Predactica, we understand the challenges that the telecom industry faces when it comes to customer retention. Our advanced analytics and predictive models can help telecom companies gain a better understanding of their customers’ behaviour and identify those who are most likely to churn. We use the latest data science techniques and machine learning algorithms to provide our clients with actionable insights that can help reduce churn and increase customer loyalty.

Retail

In the retail industry, competition is fierce, and churn is almost unavoidable. With so many retail stores selling the same things, customers are always on the lookout for better discounts and deals, or may choose to buy different commodities from different stores. This makes it crucial for retailers to understand the reasons behind customer churn and work towards reducing it.

With Predactica retailers can gain a better understanding of customer behaviour and develop targeted strategies to retain their customers. Whether you need to segment your customers based on demographics, buying patterns, or behaviour, or forecast future trends with predictive modelling, we’ve got you covered.

Pharma

Be it B2C or B2B, the pharma businesses are always battling churn. Physicians and end customers can both switch to different companies that sell the same drug. The reason for this churn could differ, and mitigation must be quicker. Finding out that there is churn or there’s going to be is the first step to addressing it.

With Predactica’s advanced analytics platform, you can gain granular insights into demographic churn predictions and address them in a targeted manner.

Almost every industry has churn, only at varying intensities. At Predactica, we are committed to helping businesses leverage the power of machine learning to drive growth and profitability. Our ML platform is easy to use and can be customised to meet the unique needs of your business. Contact us today to learn more about how we can help you predict customer churn and stay ahead of the competition with predictive analytics.

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